lundi 19 novembre 2012

Pepsi distribution



In order to connect with customers and satisfy their needs , Pepsi distribution channel Decisions  strives to make the products available in customers’ popular shopping areas.The marketing approach of dealing with different types of distribution channels from retailers to wholesalers was based on the management strategy to implement  the right network distribution with regard to the nature of the product .
The key accounts are different wholesalers, restaurants and hotels like Pizza Hut,KFC, Metro which serve as a place for key sale.
Pepsi have exclusive contracts with franchise bottlers ,independent/online distributors and retailers(Tesco,Walmart)too.
Pepsi have also refrigerated vending machines at various locations and workplaces.Service the right pack size at the right price, in the right place at the right time.


Source:
http://fr.slideshare.net/RyanBraganza/pepsi-marketing-mix
http://fr.scribd.com/doc/12398842/Marketing-Mix-of-Pepsi 
http://www.docstoc.com/docs/10545397/Pepsi-Marketing-Report


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