Ok, so now we believe you know everything about the different soft drink categories you can find in the market.
As you may now, we will focus our comparison on only two brands: Coca Cola and Pepsi. Because of their historical marketing war, and because of the brand value and brand equity of the two products.
So first, here is a quick overview of the US carbonated soft drink market (beverage digest):
More details : TOP 5 BRANDS