Brands Overview


Pepsi soft drink was born in New Bern USA.
This is Caleb D. Bradham, born in 1867, a pharmacist in New Bern, North Carolina, who in 1893 invented a potion made from kola nut against "dyspepsia” and digestive disorders. "Brad's Drink" became "Pepsi-Cola in 1898. And with this new name Caleb D. Bradham registered the trademark in 1902. In 1923 the manufacturer of Pepsi went bankrupt because of high prices of sugar because of WWI. Capital was sold and Roy C. Megargel bought the trademark. But unfortunately this only works one time, Pepsi fell into bankruptcy in 1931. It was then bought by G. Guth, president of the sugar company Condo Industries. During the economic crisis from 1936 to 1938, Pepsi's profits doubled.
Pepsi is the first U.S. product to cross the Iron Curtain and to enter Soviet territory (1965).
In 1975 Pepsi launched the first plastic bottle of history.
And it was in 1984 that Pepsi launched the first partnership with a music star Michael Jackson. It was the beginning of a long series of associations with personalities of music, sport and cinema. This drink is marketed by PepsiCo.

PespiCo has developed a policy of permanent innovation, a desire to listen to consumer expectations, a willingness to continuously strengthen the quality of partnerships with distributors and a human resources policy focused on talent development and respect for diversity.

Coca cola:

 Everything begins May 8, 1886, when John Stith Pemberton, pharmacist, invented a syrup which he called Coca-Cola. He then moved to Jacob's Pharmacy located on the other side of the street; sell their syrup at a price of 5cents glass in a soda fountain. Soon after that Frank Robinson, Pemberton's accountant offered him the name Coca-Cola and the logo design.
The Coca-Cola Company is one of the largest global companies in beverages, but also one of the largest U.S. companies. His headquarter is in Atlanta, Georgia (south-eastern United States). She is best known for his flagship Coca-Cola. Coca-Cola is a registered trademark in 1893, born in the United States.
But in 1915 the Coca-Cola Company was sold to Ernest Woodruff's group for a total of $ 25 million. And in 1923, The Coca-Cola Company will merge with the Delaware.
In 1933 the brand launched his first ATM (Automated teller machines).
Coca-Cola group has diversified his offer, starting again after 1945 the creation of his German subsidiary, which had become Fanta.
Followed Sprite, Minute Maid, Bonaqua, Nestea and Nalu.
It also produces a range of variants of those same products, probably to avoid the weariness of public.
Concerning other mergers and acquisitions group:
In 1982, the company buys "Columbia Pictures Industries Inc.”
And in 1986, The Coca-Cola Company merged with the franchise territories of John T. Lupton and BCI Holding Corporation to form Coca-Cola Enterprise Inc..
The IPO (Initial public offering) of Coca Cola Enterprises Inc. happened in November 1986.Écouter

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