In order to connect with customers and satisfy their needs , Pepsi distribution channel Decisions strives to make the products available in customers’ popular shopping areas.The marketing approach of dealing with different types of distribution channels from retailers to wholesalers was based on the management strategy to implement the right network distribution with regard to the nature of the product .
The key accounts are
different wholesalers, restaurants and hotels like Pizza Hut,KFC, Metro which
serve as a place for key sale.
Pepsi have exclusive
contracts with franchise bottlers ,independent/online distributors and
retailers(Tesco,Walmart)too.
Pepsi have also
refrigerated vending machines at various locations and workplaces.Service the
right pack size at the right price, in the right place at the right time.
Source:
http://fr.slideshare.net/RyanBraganza/pepsi-marketing-mix
http://fr.scribd.com/doc/12398842/Marketing-Mix-of-Pepsi
http://www.docstoc.com/docs/10545397/Pepsi-Marketing-Report
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