Like any company who has successfully been
existing for more than a century, Coca Cola has had to remain tremendously
fluent and consistent with their pricing strategy. They have had worthy and
“dangerous” competitor constantly driving them to be smarter, faster, and
better. A quote from Pepsi Co's CEO "The more successful they are, the
sharper we have to be. If the Coca Cola Company didn't exist, we'd pray for
someone to invent them."
Throughout the years Coca Cola has made
many pricing decisions but there is no doubt that their ultimate goal is to
maximize shareholder value. In order to grab market share, Pepsi generally
start to drop prices, and shortly after, Coca Cola decide to decrease theirs
slightly but not for all products. For example, in Indi or Pakistan, Coca Cola
is focused on reducing prices of their 200ml container (cans) .
Coca Cola uses lower price point to
penetrate new markets that are especially sensitive to price. Coca Cola does
that to face the competition and to raise brand awareness among the population.
Once it is strongly implemented, it reposition itself as “premium” compared to
numerous competitors (ex: Pepsi), the brand have an image of bringing
intangible benefit in lifestyle, group affiliation, moment of joy &
happiness… but the marketing strategy still focus on an affordable enjoyment of
life.
At retailers’, regular on-pack promotions
are available in order to meet the company’s objectives and also to attract
consumers to buy more.
Sources:
http://fr.scribd.com/doc/22027744/Coca-Cola-Branding-Strategy
http://mba.tuck.dartmouth.edu/pdf/2004-1-0085.pdf
http://fr.scribd.com/doc/46403814/Coca-Cola-CBBE-Model
Sources:
http://fr.scribd.com/doc/22027744/Coca-Cola-Branding-Strategy
http://mba.tuck.dartmouth.edu/pdf/2004-1-0085.pdf
http://fr.scribd.com/doc/46403814/Coca-Cola-CBBE-Model
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RépondreSupprimerThe Lahore PVC is one of the most beautifully developed real estate projects in Lahore. The Vision Group has designed the Lahore Park View City from the ground-up as a smart and eco-sustainable residential hub.
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Capital Smart City Islamabad is a joint project between Future Developments Holdings and Habib Rafiq (Pvt). Habib Rafiq Pvt. is a well-known company in the Real estate industry of Pakistan.
RépondreSupprimerThe Capital Smart City Islamabad (CSCI) is located in the Rawalpindi Region of Islamabad, near the new Islamabad International Airport. The society is located at Lahore-Islamabad Motorway at a distance of 9.2 km from M-2 Toll Plaza near the Thalian interchange. Located on the eastern route of CPEC, it is only 5-6 minutes away from the new Islamabad airport.
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Makeen Marketing is a real estate marketing firm aiming to give unique and tailored investment solutions to investors. Furthermore, it seeks to provide significant potential value to the country it originated and is presently operating: Pakistan. The service we can offer to this land is to encourage more people to invest here and expand this industry, to contribute significantly to national income.
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RépondreSupprimerBlue World City is a housing project located near Islamabad, Pakistan. It is marketed as a "China-Pakistan Friendship City" and promises to offer high-quality housing, commercial areas, and amenities such as parks and mosques. However, there is limited information available about the project and its exact details, and some reports have raised questions about its legitimacy and feasibility. As such, potential buyers are advised to thoroughly research and verify the information before making any investment decisions.
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