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Who has never dreamed of a soft drink fresh bottle under the sun?

As you know, the market of soft drinks has been growing during past few years to arrive to a high level of competitiveness. You can find so many varieties that you can’t decide what is the best choice…fresh? Diet? Natural? Flavored?
But wherever you go,  it’s impossible to avoid the two major actors of the market: Coca Cola VS PepsiCo. Their Parent brands, Coke and Pepsi, deliver a battle to be the customer’s most loyal brand.

Our aim in this blog is to compare the two brands and their evolution, to show you how they has differentiated their positioning through effective marketing strategies. 

First, it seems essential to start by analyzing the soft drink market and the consumer behavior, before comparing these two iconic and worldwide brands.