INTRODUCING THE MARKET

The global soft drink market is large at approximately US$ 410 billion. In volume terms, the market  size is   estimated at 72 billion cases. US is the largest soft drink market and accounts for approximately 23%  of global volumes.  In terms of per capita consumption, US is ranked third behind UAE and Mexico. 

The beverage US market is dynamic and highly diversified. The choice that is offered to consumers is impressive and local consumption represents 43% of the global market in 2010, it could exceed $ 127 billion by 2015.

This segment is dominated by Coca-Cola & PepsiCoCoca-Cola, PepsiCo, Dr Pepper/Seven Up (Cadbury Schweppes), Cott Corporation, National Beverageand grew of 6% in volume terms between 1997 and 2002.

Thanks to aggressive commercial offers, marketing and communication within companies, this market has been able to enter the top consumer package goods ranking.  It is one of the leading agribusiness segment.

The U.S. market for beverage is divided into 4 categories: the Carbonated or sparkling drinks market , the sports and energy drinks market, the bottled water market and the juice market.