Thank you very much for your attention and for following us during these last months. It is the last post of our blog. We hope you enjoyed o...

Pepsi Brand mantra Excitement,music,fun,adventure Coca Cola brand mantra Hapiness,Joy,Family,magic ...

“Archetypes helps us to understand the intrinsic meaning of product categories and consequently helps marketers create enduring brand ide...

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The process of positioning a brand or product is a complex managerial task and must be done over time using all the elements of the market...